Utopia - The Impossibility of Perfection Essay example

Utopia - The Impossibility of Perfection The latter end of [this] commonwealth forgets the beginning. ?William Shakespeare, The Tempest From Platos The Republic to Karl Marxs Communist Manifesto, the search for a perfect social state has never stopped; its ultimate goal of achieving a human society that exists in absolute harmony with all due social justice, however, has proved to be woefully elusive. The pure concept of a utopia can be theoretically visualized as a perfect geometric circle: one that is seamless, all-inclusive, yet impossible to draw out in reality. In 1516, Sir Thomas More depicted in his famed Utopia what he envisioned to be an ideal state?one that frees its citizens from material worries by mandating†¦show more content†¦what else is this, I ask, but first making them thieves and then punishing them for it? (More 14) What, then, is the root of all these evils? According to Hythloday, it is the economic system that is built upon the fundamental principle of private ownership: So long as private property remains, there is no hope at all of effecting a cure and restoring society to good health (More, 29) Utopia has no currency, no use for precious metals or luxury of any sort, and most importantly abolishes private ownership. The result, as Hythloday mythically describes it, is a perfect world in which people leave in accord because they are cut off from the source of greed and envy. In this world, people develop a complete detachment to the unnecessary material life because they do not own anything except for their own bodies. Yet despite its apparent seamlessness, this theory is doomed to fall apart when it is subjected to examination from the capitalistic perspective. When the fictional More, the representation of the authors other philosophical half, raises the questionShow MoreRelatedEssay abou t There is no Universal Utopia1608 Words   |  7 PagesThe idea of a utopia is one which has spanned many millennia. The first example of a utopia was the Garden of Eden, and since then mankind has endeavored to reach this perfect existence, a world without problems, where everyone can abide in peace. Just the word ‘Utopia’ summons up a whole assemblage of images, images which differ from person to person. This is why the concept of a utopia has been so tossed around, because no one can truly say what a utopia is. From Platos republic in 380BC rightRead MoreThe Impossible Utopia Essay828 Words   |  4 Pagesï » ¿Jungwon Kim Mrs. Griffith English 10 GT 1 April, 2014 The Impossible Utopia â€Å"History consists of a series of swindles, in which he masses are first lured into revolt by the promise of utopia, and then, when they have done their job, enslaved over again by new masters† (Brander). Animal Farm, a farm with animals that are treated cruelly and dream for a better life in which animals are all equal and independent of depraved humans, is an allegory of the development of communism, even totalitarianismRead MoreA Utopia Sounds Like A Wonderful Thing1433 Words   |  6 PagesFYS Final A utopia sounds like a wonderful thing. The Oxford English Dictionary defines â€Å"utopia† as an â€Å"imagined or hypothetical place, system, or state of existence in which everything is perfect, esp. in respect of social structure, laws, and politics.† (OED, 2015, entry 2) But what happens when someone tries to bring this imagined land of perfection into reality? Both in fictional literature and in real life applications, utopian dreams destroy societies. The word utopia originates from SirRead MoreImmanuel Kant Paper1883 Words   |  8 Pagesdegradation to any ethical relativism, which causes this degradation of morality. He tried to create the highest form of estimation of the ethical principles that managed morality? For he believed that the degradation of morality starts from, the impossibility to evaluate what is really wrong or right. Here, is the point where Immanuel Kant enters the definition of the notion â€Å"good will†. Kant explains what a â€Å"good will† is and what difference it makes in the perception of the moral actions that a personRead MoreSelf-Actualizing Through Loving Others1685 Words   |  7 Pagesfind adventure with Jody (Kubitscheck). She risks everything, desperately searching for this utopia. During their escape, Janie doubts the possibility of perfection, feeling far away from things and lonely (Hurston 46). Badly disappointed, Janie’s wish for utopia vanishes leaving her feeling a lone. She has everything, yet nothing, as she expected more than she could get. Once in this so-called utopia, Janie finds out how impossible this idea really is. She realizes how selfish the people stillRead MoreKarl Marx And Sigmund Freud Essay1476 Words   |  6 PagesConsequently, Freud affirms that â€Å"what decides the purpose of life is simply the program of the pleasure principle.† (10-27). Assuming the veracity of Freud’s argument, it is easy to understand the defectiveness of the logic behind Marx’s grand Communist utopia; no matter what system of government is in place, no matter which class holds that means of production, peace and harmony will never be achieved because perfect peace and harmony are incongruous with human nature. Freud reproaches Marx, writing, â€Å"TheRead MoreWilliam Shakespeare s Tragicomedy The Tempest1935 Words   |  8 Pagesidyllic utopia. Gonzalo describes a world ‘Without sweat or endeavor. Treason, felony,/Sword, pike, knife, gun, or need of any engine,/Would I not have’ and the utopia is paired with undertones of irony; Sebastian and Antonio’s remarks satirize Gonzalo’s ideal, commenting that ‘The latter end of his commonwealth forgets/ the beginning.’ The irony, although serving a satirical purpose, also works to lament the impossibility of such a pastoral existence. Shakespeare i s aware of this impossibility, yetRead MoreSir Thomas More2112 Words   |  9 PagesSir Thomas More- UTOPIA Sir Thomas More, son of Sir John More, a justice of King’s Bench, after his earlier education at St. Anthony’s, he was placed, as a boy, in the household of Cardinal John Morton, Archbishop of Canterbury and Lord Chancellor. It was not usual for persons of wealth or influence and sons of good families to be so established together in a relation of patron and client. The youth wore his patron’s livery, and added to his state. The patron used, afterwards, his wealth orRead MoreEssay Utopia4252 Words   |  18 PagesUtopia In the year 1515, a book in Latin text was published which became the most significant and controversial text ever written in the field of political science. Entitled, ‘DE OPTIMO REIPUBLICATE STATU DEQUE NOVA INSULA UTOPIA, clarissimi disertissimique viri THOMAE MORI inclutae civitatis Londinensis civis et Vicecomitis’, translated into English would read, ‘ON THE BEST STATE OF A COMMONWEALTH AND ON THE NEW ISLAND OF UTOPIA, by the Most Distinguished and Eloquent Author THOMAS MORERead MoreMetz Film Language a Semiotics of the Cinema PDF100902 Words   |  316 PagesJakobson. The machine has ground up human language and dispenses it in clean slices, to which no flesh clings. Those binary digits, perfect segments, have/only to be assembled (programed) in the requisite order. The code triumphs and attains its perfection in the transmission of the message. It is a great feast for the syntagmatic mentality. There are other examples. An artificial limb is to the leg as the cybernetic message is to the human sentence. And why not mention —for amusement and a change

Heinz Company - Integrating Business Strategies and Risk...

Heinz Company - Integrating Business Strategies and Risk Management Background of the company No firm outdid H.J. Heinz in enunciating the benefits of welfare work to consumers. Sketching in consumers minds a link between the conditions under which products were assembled and their final market value, Henry Heinz made the Heinz label a household word. Unique in its success, the Heinz approach characterized consumer focused welfare publicity in two important ways. First, acute anxieties about commercial food preparation in the Progressive era encouraged food companies to advertise workplace reforms more widely than did other industries. Second, like the majority of welfare work advertising, Heinz publicity targeted middle-class†¦show more content†¦An objective is to prove that the company is able to provide a variety of wholesome foods, with an unwavering emphasis on health and wellness. The company wants to make sure that people will recognize them through the kind of products they have delivered. The company also wants to have a unique identity through the produc tion of unique goods. Lastly an objective is to show how the company wants to create a good image wherein people will be encouraged to invest in the company. Key Business Strategies H.J. Heinz through its leaders is trying hard to learn from its past mistakes so that they can be market savvy. Heinz’s key business strategy is investing in better equipments that will make their food products. The company conducts researches and inquiries on the equipments that cost lesser but can produce the best food products. The equipments used by the company have been chosen for their reliability and performance. The company also makes use of corporate responsibility strategies to create a better image. The use of such strategies help the company gain more clients. Lastly the company makes sure that it has a well organized customer service that will give assistance to clients in need. Stakeholders Internal stakeholders The internal stakeholders of the Heinz include the management of the company, employees and creditors. The Stakeholders’ impact on the governance of the firm is it affects the way the company is managed. It makes sure that the companyShow MoreRelatedManagement Report Esprit10259 Words   |  42 PagesIntroduction to Management and Research Methods EFO249 Fall 2009 Group Project : Final Management Report Company: International Marketing Group 6 International Marketing: Friederike Busch : fbh09002 Wiwatchai Jirawattananukool : wjl09001 Saruta Cholviroj: scj09001 Himmet Baran : hbn09004 Tutor : Tobias Eltebrandt 1 Table of Content 1. 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Strategic Management and Competitive Advantage

Question: Discuss about the Strategic Management and Competitive Advantage. Answer: Introduction The following report aims to cover the marketing strategies adopted by Uber cab service and Qantas airlines. The two firms have built a good position in their respective fields are considered to be among the leading players in their respective industries. While them both hold positions of power in their fields, it is important to notice that their marketing strategies have played an important role in their success stories. Marketing is important for any firm as it is the factor that helps them reach out to the target customer base and the firm makes its presence felt among the potential customers as well. As a result, it is important for us to take a look at their marketing strategies that they have employed the years. The analysis of the marketing strategies would also help us to understand what possible future directions the firm might take in order to increase its customer base. Uber case study One of the primary strategies of Uber has always been the word of mouth policy that they have ued to their advantage. Although the company has faced several problems in terms of consumer experience through the recent years, it can be seen that it has not affected the business of the company(Barney and Hesterly, 2006). In fact, we can see that the firm has in fact grown beyond what was expected and is in fact continuously growing. Uber initially involved Silicon Valley employees in their initial stages. After that, the company provided services to the employees in a manner that they would get the word of the service around(Cadogan, 2009). This helped them in a big way as it helped them understand the requirements and preferences of the customers. An understanding of these factors helped in the formation of an effective marketing strategy. Qantas case study Qantas is the flagship company of Australian aviation industry. The brand is the most popular brand in its home country but is also gaining much popularity all over the globe. Qantas is also the most valued and the largest carrier service provider in terms of international flights, fleet size as well as international destinations(Ferrell and Hartline, 2005). Qantas has a 65 % of the total market of Australia and has been able to achieve all of this through their very effective marketing strategy. Their marketing strategy has always been that of creating a brand value and they have utilized the advantage of connecting with the Australian customer base on an emotional level. Also, they constantly update their services in order to meet the customer expectations and keep up their brand value(Gerzema and Lebar, 2008). Also, they have utilized a strategy of competitively pricing their services in a manner along with advertising the same to the customers. This has helped them get hold of a giants share of the market. Marketing Success Evidence Uber employed a strategy of getting their word around through their various offers and other activities. They involved Silicon Valley employees in the initial stage who were always looking for newer solutions to their problems. As a result, when they benefitted from the new service, they got the word around which worked in the favour of Uber. Also, Uber promoted their brand through various offerings and associations(Luther, 2001). For example, the introduced a policy of giving away points to users when they referred the service to their friends. This acted as a catalyst in getting the word around. While the customers referred the service to their friends and associations, they were benefitted themselves. However, they also worked as the brands advertisers unconsciously. The results of this strategy are quite evident as Uber is currently the largest service provider in this field. Uber is also one of the earliest of these ventures but still keeps a competitive edge over the others. Th is is because as Uber has built a brand value for itself, it is one of the most sought after brands in this regard. This is proof of the fact that the marketing strategy of Uber has been successful in achieving its goal(Paley, 2007). Qantas, on the other hand, has utilized a strategy of connecting with its customer base on an emotional level. Similar to Uber, Qantas faced issues of security, consumer satisfaction among others. However, the airlines established itself as a company that captures the spirit of Australia. This helped the company to connect with the customers on an emotional level. This also helped the company become Australias flagship airline carrier. The attributes and benefits of Qantas are designed in a manner to satisfy their target customers. The prices of their services range from low to high. In such a case, they have not only a competitive advantage, but they also cater to all the economic classes(Richter, 2002). In such a case, the brand value of the airline i s also maintained. The brand value has worked to such an extent that most customers preferred Qantas even after they faced the issues which would have put any other airlines in jeopardy. This was because of their emotional connection. The way they connected with their target customer base was so intensive that the customers felt that the flagship carrier of their nation was something to always be proud of. Qantas exploited the Ansoffs Matrix in its marketing procedure. The market penetration is one of the most important factors in the case of Qantas. Qantas utilized the process of connecting on an emotional level to gain hold of the Australian market across all kinds of customers. Also, the penetration helped it create a brand image for itself which helped it gain foreign customers as well. The product development that followed it was that Qantas provided best in class service which also differentiated its products as there was no other carrier that could provide such a service at s uch low prices. This helped it in capturing and keeping hold of the market. Analysis and explanation The most important part of Ubers strategy is the utilization of promotion by word of mouth. In this case, Uber utilized various schemes to its customers and the kind of associations with various events that led to it growth in various fields(Van der Westhuyzen and Van der Merwe, 2001). Also, Uber used the ideas of free first rides and the concepts of points on every referral. This helped Uber involve the Customers in the promotional activities. Uber in the meantime, also began improving its customer experience which made it popular among the users and added to its brand value. The referral strategy thus helped the brand get hold of a lions share in the market. After that, Uber also created a review system that helped it in gaining a positive outlook. In its initial stage, Uber took great care in its services to the customers. It also included a review section where the customers could post their opinions regarding the experiences. As a result, the positive reviews about the brand hel ped them create a brand value for themselves(Walker, 2006). This helped them in gaining a positive approach from the potential customers as well who would decide to use the services. Uber also utilized special offers for the customers in its initial stage. The special offers would help them differentiate their services from the other service providers. Thus helped them gain a lot of enthusiastic customers which again gave a boost to their business(Wood, 2005). Also, one of the facilities offered by Uber include the loyalty programs that they offer. Uber VIP is one such feature where they provide special privileges to customers who have taken more than 100 rides. As a result, this has helped them gain loyal customers as well. Uber segmented its customers in an interesting manner. While Uber primarily targeted urban tech employees, it then went on to include other urban customers as well. The strategy involved here was to provide a solution that was easy for anyone with a smartphone to use. In such a case, the penetration also had a higher potential. As a result, Uber lost no opportunity and went ahead with aiming to make their services available to everyone, the marketing segmentation thus went up from the tech employees to all the city dwellers. Qantas aims to retain its customers as well as gain new customers through the relationship it builds with its customers. This is because, Qantas aims at building relationships with its customers by providing them with the best services possible. Also, Qantas has built a brand name for itself which is again an important tool for attracting customers. The brand name has been built over the decades that it is active in the aviation industry and the world class service that it has provided to its customers. This brand name marks it as one of Australias biggest carriers(Westwood, 2011). The brand name thus created helps it to gain foreign customers as well. This is because the foreign customers would immediately identify the name of Qantas as soon as they decide for an airline in Australia. Qantas also utilizes a strategy of competitive advantage over its rivals. Qantas achieves this by keeping note of its rivals actions and utilizing that information to formulate strategies of its own. The strategies thus formulated include keeping track of the pricing of the rivals and pricing their services accordingly(Wood, 2003). This is just a part of their overall strategies that cover the competitive advantage that they possess over the others. Conclusion From what we have found from the case studies, it is quite evident that Uber and Qantas have made a place for themselves among the industry giants. The reason for this is purely their intensive marketing strategies. It is their marketing strategy that keeps them ahead of their competitors and helps them capture the market. Capturing the market is a combination of a lot of factors and these two brands have utilized those factors in the best combination which gives them the advantage over the others. While Uber has utilized a strategy to get the word around, Qantas has focused on forming a brand value for them. What is common between these two companies is that they have laid stress on their quality of service which would ultimately help in capturing more and more customers. The focus on quality has helped them create a brand value for themselves and they have thus been successful in capturing the market. References Barney, J. and Hesterly, W. (2006).Strategic management and competitive advantage. 1st ed. Upper Saddle River, NJ: Pearson/Prentice Hall. Cadogan, J. (2009).Marketing strategy. 1st ed. London: SAGE. Ferrell, O. and Hartline, M. (2005).Marketing strategy. 1st ed. Mason, Ohio: Thomson/South-Western. Gerzema, J. and Lebar, E. (2008).The brand bubble. 1st ed. San Francisco, CA: Jossey-Bass. Luther, W. (2001).The marketing plan. 1st ed. New York: AMACOM. Paley, N. (2007).The marketing strategy desktop guide. 1st ed. London: Thorogood. Richter, T. (2002).Marketing mix standardisation in international marketing. Frankfurt am Main: Peter Lang. Van der Westhuyzen, B. and Van der Merwe, J. (2001).The marketing mix. Observatory, South Africa: Future Managers. Walker, O. (2006).Marketing strategy. 1st ed. Boston: McGraw-Hill Irvin. Westwood, J. (2011).How to write a marketing plan. 1st ed. London: Kogan Page. Wood, M. (2003).The marketing plan. 1st ed. Upper Saddle River, NJ: Prentice Hall. Wood, M. (2005).The marketing plan handbook. 1st ed. Upper Saddle River, N.J.: Pearson Prentice Hall.