THE ALTERNATIVE CITY Term Paper Example | Topics and Well Written Essays - 1250 words

THE ALTERNATIVE CITY - Term Paper Example The principle desire of Hammar Sjostad organizers was to broaden the city, so as to fulfill the developing need for urban living. Development of downtown area was likewise done to meet Sweden recognized natural, vitality, social and prudent objectives for what's to come. In answer to natural and different powers, the Swedish government expressed that it needed to build up the idea of a â€Å"green government assistance state,† where everybody lives in great lodging, sensible expense, and secure condition inside a drawn out reasonable system. Nature program in the city was politically determined making it spread to a global incredible viable program (Ahlroth, 2011). The program included focuses for refinement, utilization of Brownfield land, disheartening utilization of vehicles and giving open vehicle choices, vitality utilization and reusing of water and waste. Reusing of vitality, waste and water the board was grown mutually by Stockholm Water Company, Birka Enrgy and the Ci ty of Stockholm squander the executives department. In Hammarby Sjostad city, the sewage water is reused and filtered everywhere sewage plants and the waste reused into gaseous petrol, which is directed to be utilized as a vitality hotspot for the region (Ahlroth, 2011). Purging procedure produces heat, which is reused for use at neighborhood-warming units. Hammarly Sjostad city has its own sewage treatment focus where supplements from the sewage are reused and utilized in farming area. The city the board ensures that all burnable waste items are reused into heat vitality to be utilized in condos. The point of the organizers of hammarby Sjostad city is to limit natural contamination and amplify the utilization of waste items delivered by city tenants. Transport framework is fundamental for another city achievement. Organizers of Hammarly Sjostad considered the combination of an ace travel intend to meet social and natural nervousness of the venture (Ahlroth, 2011). Open vehicle is u rged to ease clogs in the city by private vehicles. The utilization of many vehicle advancements has made Hammarly Sjostad city open. There is a ship connect framework, which takes individuals over the lake and it goes through from morning to 12 PM. Organizers of Hammarly Sjostad objectives were to plan a city that is one of a kind. The objective was to make a private situation dependent on viable asset utilization, where vitality utilization and waste items are decreased while asset sparing and reusing simultaneously boosted. The city’s authority put forth attempts to meet the populace increment in Stockholm, and had the option to bring top notch lodging onto the market when request was expanding. Great arranging got exclusive requirements plan quality and natural execution of the structure (Ahlroth, 2011). Arranging application in Sjostad depends on the existence cycle cost investigation henceforth making it more straightforward to legitimize higher starting interest in gre at performing building plans. The warming, transport and waste assortment frameworks were intended to cooperate to diminish the measure of vitality and assets required to keep up them over the long haul (Ahlroth, 2011). Hammarly city arranging organization anticipated that occupants would be more established individuals and after culmination of loft squares, individuals moving in were youthful families. The improvement didn't meet its objective for vehicle proprietors on account of constrained parking spots. References

September 11 Attack on America Research Paper Example | Topics and Well Written Essays - 1750 words

September 11 Attack on America - Research Paper Example A Description of the authentic occasion Analysis of the recorded and contemporary reasons for the occasion Analysis of the distinctive chronicled translations of the occasion Evaluation of the positive and negative results of the occasion Conclusion September 11 assault on America Introduction September 11 assaults on America stay to be the principle essential occasion of the twenty first century everywhere throughout the world. The ongoing decades have seen researchers, academicians and the scholars lead extensive research in an offer to build up the reasons for such an exciting occasion just as the effects, which some remain unfurled. Be that as it may, the authentic depictions as to this occasion are very astounding to the degree of ingraining dread on the contemporary society. The issue has since quite a while ago raised an assortment of realities just as discussions since its event the same number of as attempt to swallow the event’s sharpness. There are incalculable chro nicled and contemporary reasons for the difficult 9/11, which are comprehensive of the harshness of the Al-Qaeda towards America for supporting Israel. The showing of this sharpness is seen in the ongoing episode where America depicted its deed of slaughtering the then Al-Qaeda pioneer, Osama receptacle Laden. The occasion sets the phase of understanding the degree to which extraordinary mental, social, political, and financial effects surpassed the contemporary America. The conversation in this paper tries to give a far reaching review of September 11 assaults. A conversation of the verifiable setting with respect to the even will be given. ... The fear mongers are said to have captured four traveler Jet aircrafts that were intended for business benefits and slammed them at different goals, which incorporated the north and south towers of the world exchange community, pentagon house and forward focused the white house, the area of the American capital. The 9/11 morning unfolded in an overwhelming state when the Al-Qaeda’s captured fly carriers. Two aircrafts were deliberately slammed at the World Trade Center Twin Towers that fallen inside two hours of assault. The third aircraft was too smashed at the Arlington, Virginia pentagon house, while the fourth was coordinated onto the rustic Pennsylvania’s Shanksville. 3,000 individuals were executed on the game, and nobody made due from the smashing flights, including 60 military authorities (Griffin, 2009). The report of the examinations led by the Newborn research work force showed that there had been earlier plans by the fear based oppressor bunch on the method of assaulting the whole United States, including the capital city. The assault is constantly recalled since it brought about gigantic passings of individuals, who included 60 military authorities, a case that has never happened in some other war or assault on the planet. Thusly, the 9/11 assaults left a heritage that all Americans have as a primary concern exceptional. The main suspect at the time was Al-Qaeda under the initiative of Osama container loaded, who precluded duty from securing the demonstration. In 2004, he consented to assume liability and reveal the demonstration where it got distinguished around the world. The history starts with a substantial burst where in May 2011, the then AL-Qaeda pioneer Osama was found and put to

Role of world state in politics Essay - 275 Words

Role of world state in politics (Essay Sample) Content: Role of States in World PoliticsAlex YoungInstitution Role of States in World PoliticsTable of contentsIntroduction-Theoretical polarityRealism, Liberalism and State RelevanceConclusionBibliography Introduction: Theoretical Polarity Conceptualizing the contemporary dynamics of world politics on the basis of a theoretical mesolevel analysis, the relevance of state versus other non-state actors in the international political arena can be perceived in multiple ways. Promoting a highly state-centric vision of international relations, classical realist academics would imply that modern, market oriented and interest driven nation-states are indeed the only relevant actors in world politics. On the other side of the theoretical spectrum however, the liberal school of thought would oppose that the realist neglect of actor variation and diversity renders an incomplete and inaccurate reflection of the empirical reality (Mansbach and Vasquez, 1981:26), endorsing instead a cooper ative model of international and transnational channels of interaction between state and non-state actors. The answer to the question of whether states can be perceived as the only relevant actors in world politics, or whether a more holistic framing of the contemporary international systems is necessary to accurately reflect on the actors and dynamics of the global political arena, therefore depends on the theoretical perspective adopted.As mentioned, based on a conceptual meso level analysis indicating the group organization level that falls between the micro and macro analytical levels and which encompasses the formation of modern-day states, this essay will focus on the contention between the two main ideological approaches, Realism and Liberalism, highlighting key aspects of the traditional perspectives and their conceptual polarity on the issue of relevant actors in international relations. Emphasizing the ubiquitous increase in numbers and importance of non-state actors eng aging with and influencing world politics, the essay will conclude by prioritizing the Liberal approaches to state activism, as more reflective of the contemporary power relations and complex negotiations at play on the global level.Realism, Liberalism and State RelevanceAs mentioned, the two traditional approaches in international relations are Realism/neo-Realism and Liberalism/neo-Liberalism. Having developed along opposite sides of the theoretical spectrum, due to their ontological and epistemological differences and disagreements on the appropriateness of deductive versus inductive methodology in political science (Landman, 2008:17), both Realism and Liberalism offer diverging views on the empirical reality of international politics. To make sense of this plurality, Lim (2006) compares the traditions to looking through different sunglasses, whereby different lenses allow us to focus on different aspects of the same larger reality (2006:68). Even though both perspectives have no w taken steps to acknowledge the weaknesses of their traditions by integrating aspects from other areas, as demonstrated for example in Waltzs neo-realist Theory of International Relations (1979) or Keohane and Nyes neo-liberal Power and Interdependence (1977), the problem more or less endures as academics persist that their lenses and realities are more appropriate, reflective and reliable (Lim, 2006:67).Upholding that the international political system can be perceived on the basis of inter-state relations, realist academics promote a state-centric anarchical world view. As Hans Morgenthau explicates in his book Politics among Nations (1948), Realism is based on the assumptions of rationality, national sovereignty and interests, and pursuit of power. Defined against and in opposition to Idealism, Realism portrays the international system as an arena of anarchy and extreme inequality of nations (Morgenthau, 1948:8), whereby a balance of power and relative peace are only achieved th rough continual state struggle for power and acquisition of military strength against one another. Conceived as rational sovereign interest-maximizers, operating on a calculated cost-benefit basis, states are primarily concerned with security issues, pursuing their national military interests to safeguard power and control over their territory. In extension therefore, as states are the only units that possess the capacity to acquire and exercise power, they are deemed as the only relevant conceptual actors in world politics (Geeraerts, 1995). International institutions are then perceived as mere instruments, emulating hegemonic power politics abroad (Cox, 1981).However, with the recent large-scale shifts in power relations, decentralisation and transit to a new power equilibrium caused predominantly by globalization and transnationalization processes of the 21st century (Cederman, 1997:4), liberal and neo-liberal critics have opposed the above highlighted view, contending that a nar row state-centric view is no longer valid and cannot account for the complex, interconnected and multi-faceted nature of global governance. Promoting a more optimistic depiction of the international system, the liberal school refutes realist theory as endorsing the Cold war status-quo and legitimizing immoral behaviour. Emphasizing instead the fundamental changes in the structure of the international system, from the surge of non-governmental organizations campaigning on a range of social, environmental and cultural issues other than security, to the recognition of state-less nations as significant actors in world politics, liberal academics suggest that traditional nation-states are succumbing to so-called hollowing out processes, as the post-Westphalian balance of power disseminates across multiple layers and disperses among range of variegated actors. The state hence loses its hegemonic position as the main actor in world politics engaging in, at times cooperative, at times coerc ive, power play with diverse non-state actors and forces, ranging from civil society groups and non-governmental organisations to private market actors (Geeraerts, 1995).This however is not to say that under Liberalism, states are no longer relevant actors in world politics. Instead, what results is a novel political model of complex interdependence (Keohane and Nye,...

Utopia - The Impossibility of Perfection Essay example

Utopia - The Impossibility of Perfection The latter end of [this] commonwealth forgets the beginning. ?William Shakespeare, The Tempest From Platos The Republic to Karl Marxs Communist Manifesto, the search for a perfect social state has never stopped; its ultimate goal of achieving a human society that exists in absolute harmony with all due social justice, however, has proved to be woefully elusive. The pure concept of a utopia can be theoretically visualized as a perfect geometric circle: one that is seamless, all-inclusive, yet impossible to draw out in reality. In 1516, Sir Thomas More depicted in his famed Utopia what he envisioned to be an ideal state?one that frees its citizens from material worries by mandating†¦show more content†¦what else is this, I ask, but first making them thieves and then punishing them for it? (More 14) What, then, is the root of all these evils? According to Hythloday, it is the economic system that is built upon the fundamental principle of private ownership: So long as private property remains, there is no hope at all of effecting a cure and restoring society to good health (More, 29) Utopia has no currency, no use for precious metals or luxury of any sort, and most importantly abolishes private ownership. The result, as Hythloday mythically describes it, is a perfect world in which people leave in accord because they are cut off from the source of greed and envy. In this world, people develop a complete detachment to the unnecessary material life because they do not own anything except for their own bodies. Yet despite its apparent seamlessness, this theory is doomed to fall apart when it is subjected to examination from the capitalistic perspective. When the fictional More, the representation of the authors other philosophical half, raises the questionShow MoreRelatedEssay abou t There is no Universal Utopia1608 Words   |  7 PagesThe idea of a utopia is one which has spanned many millennia. The first example of a utopia was the Garden of Eden, and since then mankind has endeavored to reach this perfect existence, a world without problems, where everyone can abide in peace. Just the word ‘Utopia’ summons up a whole assemblage of images, images which differ from person to person. This is why the concept of a utopia has been so tossed around, because no one can truly say what a utopia is. From Platos republic in 380BC rightRead MoreThe Impossible Utopia Essay828 Words   |  4 Pagesï » ¿Jungwon Kim Mrs. Griffith English 10 GT 1 April, 2014 The Impossible Utopia â€Å"History consists of a series of swindles, in which he masses are first lured into revolt by the promise of utopia, and then, when they have done their job, enslaved over again by new masters† (Brander). Animal Farm, a farm with animals that are treated cruelly and dream for a better life in which animals are all equal and independent of depraved humans, is an allegory of the development of communism, even totalitarianismRead MoreA Utopia Sounds Like A Wonderful Thing1433 Words   |  6 PagesFYS Final A utopia sounds like a wonderful thing. The Oxford English Dictionary defines â€Å"utopia† as an â€Å"imagined or hypothetical place, system, or state of existence in which everything is perfect, esp. in respect of social structure, laws, and politics.† (OED, 2015, entry 2) But what happens when someone tries to bring this imagined land of perfection into reality? Both in fictional literature and in real life applications, utopian dreams destroy societies. The word utopia originates from SirRead MoreImmanuel Kant Paper1883 Words   |  8 Pagesdegradation to any ethical relativism, which causes this degradation of morality. He tried to create the highest form of estimation of the ethical principles that managed morality? For he believed that the degradation of morality starts from, the impossibility to evaluate what is really wrong or right. Here, is the point where Immanuel Kant enters the definition of the notion â€Å"good will†. Kant explains what a â€Å"good will† is and what difference it makes in the perception of the moral actions that a personRead MoreSelf-Actualizing Through Loving Others1685 Words   |  7 Pagesfind adventure with Jody (Kubitscheck). She risks everything, desperately searching for this utopia. During their escape, Janie doubts the possibility of perfection, feeling far away from things and lonely (Hurston 46). Badly disappointed, Janie’s wish for utopia vanishes leaving her feeling a lone. She has everything, yet nothing, as she expected more than she could get. Once in this so-called utopia, Janie finds out how impossible this idea really is. She realizes how selfish the people stillRead MoreKarl Marx And Sigmund Freud Essay1476 Words   |  6 PagesConsequently, Freud affirms that â€Å"what decides the purpose of life is simply the program of the pleasure principle.† (10-27). Assuming the veracity of Freud’s argument, it is easy to understand the defectiveness of the logic behind Marx’s grand Communist utopia; no matter what system of government is in place, no matter which class holds that means of production, peace and harmony will never be achieved because perfect peace and harmony are incongruous with human nature. Freud reproaches Marx, writing, â€Å"TheRead MoreWilliam Shakespeare s Tragicomedy The Tempest1935 Words   |  8 Pagesidyllic utopia. Gonzalo describes a world ‘Without sweat or endeavor. Treason, felony,/Sword, pike, knife, gun, or need of any engine,/Would I not have’ and the utopia is paired with undertones of irony; Sebastian and Antonio’s remarks satirize Gonzalo’s ideal, commenting that ‘The latter end of his commonwealth forgets/ the beginning.’ The irony, although serving a satirical purpose, also works to lament the impossibility of such a pastoral existence. Shakespeare i s aware of this impossibility, yetRead MoreSir Thomas More2112 Words   |  9 PagesSir Thomas More- UTOPIA Sir Thomas More, son of Sir John More, a justice of King’s Bench, after his earlier education at St. Anthony’s, he was placed, as a boy, in the household of Cardinal John Morton, Archbishop of Canterbury and Lord Chancellor. It was not usual for persons of wealth or influence and sons of good families to be so established together in a relation of patron and client. The youth wore his patron’s livery, and added to his state. The patron used, afterwards, his wealth orRead MoreEssay Utopia4252 Words   |  18 PagesUtopia In the year 1515, a book in Latin text was published which became the most significant and controversial text ever written in the field of political science. Entitled, ‘DE OPTIMO REIPUBLICATE STATU DEQUE NOVA INSULA UTOPIA, clarissimi disertissimique viri THOMAE MORI inclutae civitatis Londinensis civis et Vicecomitis’, translated into English would read, ‘ON THE BEST STATE OF A COMMONWEALTH AND ON THE NEW ISLAND OF UTOPIA, by the Most Distinguished and Eloquent Author THOMAS MORERead MoreMetz Film Language a Semiotics of the Cinema PDF100902 Words   |  316 PagesJakobson. The machine has ground up human language and dispenses it in clean slices, to which no flesh clings. Those binary digits, perfect segments, have/only to be assembled (programed) in the requisite order. The code triumphs and attains its perfection in the transmission of the message. It is a great feast for the syntagmatic mentality. There are other examples. An artificial limb is to the leg as the cybernetic message is to the human sentence. And why not mention —for amusement and a change

Heinz Company - Integrating Business Strategies and Risk...

Heinz Company - Integrating Business Strategies and Risk Management Background of the company No firm outdid H.J. Heinz in enunciating the benefits of welfare work to consumers. Sketching in consumers minds a link between the conditions under which products were assembled and their final market value, Henry Heinz made the Heinz label a household word. Unique in its success, the Heinz approach characterized consumer focused welfare publicity in two important ways. First, acute anxieties about commercial food preparation in the Progressive era encouraged food companies to advertise workplace reforms more widely than did other industries. Second, like the majority of welfare work advertising, Heinz publicity targeted middle-class†¦show more content†¦An objective is to prove that the company is able to provide a variety of wholesome foods, with an unwavering emphasis on health and wellness. The company wants to make sure that people will recognize them through the kind of products they have delivered. The company also wants to have a unique identity through the produc tion of unique goods. Lastly an objective is to show how the company wants to create a good image wherein people will be encouraged to invest in the company. Key Business Strategies H.J. Heinz through its leaders is trying hard to learn from its past mistakes so that they can be market savvy. Heinz’s key business strategy is investing in better equipments that will make their food products. The company conducts researches and inquiries on the equipments that cost lesser but can produce the best food products. The equipments used by the company have been chosen for their reliability and performance. The company also makes use of corporate responsibility strategies to create a better image. The use of such strategies help the company gain more clients. Lastly the company makes sure that it has a well organized customer service that will give assistance to clients in need. Stakeholders Internal stakeholders The internal stakeholders of the Heinz include the management of the company, employees and creditors. The Stakeholders’ impact on the governance of the firm is it affects the way the company is managed. It makes sure that the companyShow MoreRelatedManagement Report Esprit10259 Words   |  42 PagesIntroduction to Management and Research Methods EFO249 Fall 2009 Group Project : Final Management Report Company: International Marketing Group 6 International Marketing: Friederike Busch : fbh09002 Wiwatchai Jirawattananukool : wjl09001 Saruta Cholviroj: scj09001 Himmet Baran : hbn09004 Tutor : Tobias Eltebrandt 1 Table of Content 1. Introduction ...........................................................................................................................Read MoreMarketting Plan of Maggi Ketchup5308 Words   |  22 PagesNestlà © Bangladesh Limited is a leading Food company with lots of global strategic brands operating in Bangladesh. MAGGI is one of the strategic brands of Nestlà © Bangladesh Limited. Worldwide MAGGI brand is used for Nestlà ©s Soup, Noodles, Seasonings, Recipe Mixes and Sauces. In Bangladesh, MAGGI brand has two product categories under this strategic brand name: Noodles and Soups. As part of the brand extension and value creation objective of the company, Nestlà © now is going to launch MAGGI KetchupRead MoreInternational Management Essay3531 Words   |  15 Pagesï » ¿ BACHELOR OF COMMERCE INTERNATIONAL MANAGEMENT WRITTEN CASE ANALYSIS REPORT: The Last Rajah: Ratan Tata and Tata’s Global Expansion Declaration: Except where I have indicated, the work I am submitting in this assignment is my own work and has not been submitted for assessment in another course. CONTENTS Page Executive Summary 4 1. Introduction 5 2. Source Problems 6 3. Secondary Problems 6 3.1 Long term 6 3.1.1 Diversification of investments andRead MoreVolvo Geely12051 Words   |  49 PagesSAVONIA UNIVERSITY OF APPLIED SCIENCES Savonia Business China’s Foreign Investment Analysis Case Study of Geely Acquired Volvo Zhang Huihui Business Administration Bachelor’s Thesis Degree Programme International Business April 2012 SAVONIA UNIVERSITY OF APPLIED SCIENCES SAVONIA BUSINESS Degree Programme, option Degree Programme in International Business Author(s) Zhang Huihui Title of study China’s Foreign Direct Investment Analysis Case Study of Geely’s acquisitionRead MoreBlake Mycoskie And Toms : Case Study3555 Words   |  15 PagesBlake Mycoskie and TOMS INTRODUCTION TO THE CASE: This case is about Blake Mycoskie and his company TOMS, blake mycoskie was a young entrepreneur who started four business and was successful in all of them later sold them in profits, he always had that spark of becoming successful entrepreneur and change the world for future, on his trip to Argentina, he saw poor people who does not have shoes to wear, people having blisters, soars and infections and they even cannot have medication as it is tooRead MoreResources Capabilities20336 Words   |  82 PagesCapability Capabilities in Strategy Formulation Basing Strategy on Resources and Capabilities Resources and Capabilities as Sources of Proï ¬ t l The Resources of the Firm Tangible Resources Intangible Resources Human Resources Analysis to Work: A Practical Guide Step 1 Identify the Key Resources and Capabilities 123 CSAC05 1/13/07 9:21 Page 124 124 PART II THE TOOLS OF STRATEGY ANALYSIS Step 2 Appraising Resources and Capabilities Step 3 Developing Strategy Implications l DevelopingRead MoreKraft Foods Inc6488 Words   |  26 Pages12/23/2011 Tudor Corneliu Master Fabiz, An II, Gr. II 12/23/2011 Contents 1. Kraft Foods Int 1 1.1. History 2 1.2. The Business 2 1.3. Sales evolution 3 1.4. MNE characteristics 4 2. The internationalization process of Kraft Foods 5 2.1. Kraft Foods in Romania 5 2.2. 2008/2009 turn around 6 3. Kraft Foods strategic management 7 3.1. Kraft foods mission, vision and values 8 3.2. External analysis 8 3.2.1. Competitors 9 3.2.2. New entrants 9 3.2.3Read MoreMcdonalds Marketing8107 Words   |  33 PagesICHEC- ISC SAINT LOUIS- ISFSC CATEGORIE ECONOMIQUE HORAIRE DECALE DEUXIEME ANNEE DU BACCALAUREAT COURS DE MARKETING MANAGEMENT  : TRAVAUX PRATIQUES McDonald’s | Pallarà ©s Garcà ­a, Juan Ferrer Villacampa, Clara SPANISH ERASMUS STUDENTS ANNEE ACADEMIQUE 2010-2011 Contents Index: 1) Introduction: 1.1) Business model 1.2) Suppliers 1.3) History 1.3.1) Advertising themes 1.3.2) General advertising 1.4) CustomersRead MoreGeneral Electric60506 Words   |  243 Pagesexplores the concepts surrounding organizational strategy. It begins with an explanation of the term strategy and offers a basis for how to identify a company’s particular strategy. Next, it explores the importance of striving for competitive advantage in the marketplace and examines the role strategy plays in achieving this advantage. The chapter then explores the idea that strategy is partly proactive and partly reactive. Next, a discussion on strategy and ethics is given. This is followed by a closeRead MoreEnvironmental Analysis19492 Words   |  78 Pagesanalysis that the strategist should then be in a far better position to begin the process of deciding upon the detail of the organization’s future direction and the ways in which strategy is formulated. The starting point of this process is a detailed audit. An audit produces wealth of information which will help management to decide on both short term and long term planning. In order to establish where an organization is placed in its environment with respect to its competitive position, it is

Strategic Management and Competitive Advantage

Question: Discuss about the Strategic Management and Competitive Advantage. Answer: Introduction The following report aims to cover the marketing strategies adopted by Uber cab service and Qantas airlines. The two firms have built a good position in their respective fields are considered to be among the leading players in their respective industries. While them both hold positions of power in their fields, it is important to notice that their marketing strategies have played an important role in their success stories. Marketing is important for any firm as it is the factor that helps them reach out to the target customer base and the firm makes its presence felt among the potential customers as well. As a result, it is important for us to take a look at their marketing strategies that they have employed the years. The analysis of the marketing strategies would also help us to understand what possible future directions the firm might take in order to increase its customer base. Uber case study One of the primary strategies of Uber has always been the word of mouth policy that they have ued to their advantage. Although the company has faced several problems in terms of consumer experience through the recent years, it can be seen that it has not affected the business of the company(Barney and Hesterly, 2006). In fact, we can see that the firm has in fact grown beyond what was expected and is in fact continuously growing. Uber initially involved Silicon Valley employees in their initial stages. After that, the company provided services to the employees in a manner that they would get the word of the service around(Cadogan, 2009). This helped them in a big way as it helped them understand the requirements and preferences of the customers. An understanding of these factors helped in the formation of an effective marketing strategy. Qantas case study Qantas is the flagship company of Australian aviation industry. The brand is the most popular brand in its home country but is also gaining much popularity all over the globe. Qantas is also the most valued and the largest carrier service provider in terms of international flights, fleet size as well as international destinations(Ferrell and Hartline, 2005). Qantas has a 65 % of the total market of Australia and has been able to achieve all of this through their very effective marketing strategy. Their marketing strategy has always been that of creating a brand value and they have utilized the advantage of connecting with the Australian customer base on an emotional level. Also, they constantly update their services in order to meet the customer expectations and keep up their brand value(Gerzema and Lebar, 2008). Also, they have utilized a strategy of competitively pricing their services in a manner along with advertising the same to the customers. This has helped them get hold of a giants share of the market. Marketing Success Evidence Uber employed a strategy of getting their word around through their various offers and other activities. They involved Silicon Valley employees in the initial stage who were always looking for newer solutions to their problems. As a result, when they benefitted from the new service, they got the word around which worked in the favour of Uber. Also, Uber promoted their brand through various offerings and associations(Luther, 2001). For example, the introduced a policy of giving away points to users when they referred the service to their friends. This acted as a catalyst in getting the word around. While the customers referred the service to their friends and associations, they were benefitted themselves. However, they also worked as the brands advertisers unconsciously. The results of this strategy are quite evident as Uber is currently the largest service provider in this field. Uber is also one of the earliest of these ventures but still keeps a competitive edge over the others. Th is is because as Uber has built a brand value for itself, it is one of the most sought after brands in this regard. This is proof of the fact that the marketing strategy of Uber has been successful in achieving its goal(Paley, 2007). Qantas, on the other hand, has utilized a strategy of connecting with its customer base on an emotional level. Similar to Uber, Qantas faced issues of security, consumer satisfaction among others. However, the airlines established itself as a company that captures the spirit of Australia. This helped the company to connect with the customers on an emotional level. This also helped the company become Australias flagship airline carrier. The attributes and benefits of Qantas are designed in a manner to satisfy their target customers. The prices of their services range from low to high. In such a case, they have not only a competitive advantage, but they also cater to all the economic classes(Richter, 2002). In such a case, the brand value of the airline i s also maintained. The brand value has worked to such an extent that most customers preferred Qantas even after they faced the issues which would have put any other airlines in jeopardy. This was because of their emotional connection. The way they connected with their target customer base was so intensive that the customers felt that the flagship carrier of their nation was something to always be proud of. Qantas exploited the Ansoffs Matrix in its marketing procedure. The market penetration is one of the most important factors in the case of Qantas. Qantas utilized the process of connecting on an emotional level to gain hold of the Australian market across all kinds of customers. Also, the penetration helped it create a brand image for itself which helped it gain foreign customers as well. The product development that followed it was that Qantas provided best in class service which also differentiated its products as there was no other carrier that could provide such a service at s uch low prices. This helped it in capturing and keeping hold of the market. Analysis and explanation The most important part of Ubers strategy is the utilization of promotion by word of mouth. In this case, Uber utilized various schemes to its customers and the kind of associations with various events that led to it growth in various fields(Van der Westhuyzen and Van der Merwe, 2001). Also, Uber used the ideas of free first rides and the concepts of points on every referral. This helped Uber involve the Customers in the promotional activities. Uber in the meantime, also began improving its customer experience which made it popular among the users and added to its brand value. The referral strategy thus helped the brand get hold of a lions share in the market. After that, Uber also created a review system that helped it in gaining a positive outlook. In its initial stage, Uber took great care in its services to the customers. It also included a review section where the customers could post their opinions regarding the experiences. As a result, the positive reviews about the brand hel ped them create a brand value for themselves(Walker, 2006). This helped them in gaining a positive approach from the potential customers as well who would decide to use the services. Uber also utilized special offers for the customers in its initial stage. The special offers would help them differentiate their services from the other service providers. Thus helped them gain a lot of enthusiastic customers which again gave a boost to their business(Wood, 2005). Also, one of the facilities offered by Uber include the loyalty programs that they offer. Uber VIP is one such feature where they provide special privileges to customers who have taken more than 100 rides. As a result, this has helped them gain loyal customers as well. Uber segmented its customers in an interesting manner. While Uber primarily targeted urban tech employees, it then went on to include other urban customers as well. The strategy involved here was to provide a solution that was easy for anyone with a smartphone to use. In such a case, the penetration also had a higher potential. As a result, Uber lost no opportunity and went ahead with aiming to make their services available to everyone, the marketing segmentation thus went up from the tech employees to all the city dwellers. Qantas aims to retain its customers as well as gain new customers through the relationship it builds with its customers. This is because, Qantas aims at building relationships with its customers by providing them with the best services possible. Also, Qantas has built a brand name for itself which is again an important tool for attracting customers. The brand name has been built over the decades that it is active in the aviation industry and the world class service that it has provided to its customers. This brand name marks it as one of Australias biggest carriers(Westwood, 2011). The brand name thus created helps it to gain foreign customers as well. This is because the foreign customers would immediately identify the name of Qantas as soon as they decide for an airline in Australia. Qantas also utilizes a strategy of competitive advantage over its rivals. Qantas achieves this by keeping note of its rivals actions and utilizing that information to formulate strategies of its own. The strategies thus formulated include keeping track of the pricing of the rivals and pricing their services accordingly(Wood, 2003). This is just a part of their overall strategies that cover the competitive advantage that they possess over the others. Conclusion From what we have found from the case studies, it is quite evident that Uber and Qantas have made a place for themselves among the industry giants. The reason for this is purely their intensive marketing strategies. It is their marketing strategy that keeps them ahead of their competitors and helps them capture the market. Capturing the market is a combination of a lot of factors and these two brands have utilized those factors in the best combination which gives them the advantage over the others. While Uber has utilized a strategy to get the word around, Qantas has focused on forming a brand value for them. What is common between these two companies is that they have laid stress on their quality of service which would ultimately help in capturing more and more customers. The focus on quality has helped them create a brand value for themselves and they have thus been successful in capturing the market. References Barney, J. and Hesterly, W. (2006).Strategic management and competitive advantage. 1st ed. Upper Saddle River, NJ: Pearson/Prentice Hall. Cadogan, J. (2009).Marketing strategy. 1st ed. London: SAGE. Ferrell, O. and Hartline, M. (2005).Marketing strategy. 1st ed. Mason, Ohio: Thomson/South-Western. Gerzema, J. and Lebar, E. (2008).The brand bubble. 1st ed. San Francisco, CA: Jossey-Bass. Luther, W. (2001).The marketing plan. 1st ed. New York: AMACOM. Paley, N. (2007).The marketing strategy desktop guide. 1st ed. London: Thorogood. Richter, T. (2002).Marketing mix standardisation in international marketing. Frankfurt am Main: Peter Lang. Van der Westhuyzen, B. and Van der Merwe, J. (2001).The marketing mix. Observatory, South Africa: Future Managers. Walker, O. (2006).Marketing strategy. 1st ed. Boston: McGraw-Hill Irvin. Westwood, J. (2011).How to write a marketing plan. 1st ed. London: Kogan Page. Wood, M. (2003).The marketing plan. 1st ed. Upper Saddle River, NJ: Prentice Hall. Wood, M. (2005).The marketing plan handbook. 1st ed. Upper Saddle River, N.J.: Pearson Prentice Hall.

The Importance of Physical Education free essay sample

An examination of the benefit of physical education in building correct motor skills in children. This paper discusses the development of motor skills for appropriate ages and discerns the benefits of a physical education program for developing these skills. It also demonstrates the direct connection between physical education programs and the proper and full development of motor skills in contemporary society, with reference to some specific programs that have been developed and utilized to achieve this objective. Physical education is often given a secondary place in the educational services of our schools, as if it were a good thing but one that could be dispensed with if necessary. In truth, physical education is an essential component of childhood development. Consider just the development of motor skills in young children and how this is effected and improved by a program of physical education in schools. Children do develop motor skills naturally through activity and play, but physical education programs help channel childhood energy and assure that these necessary skills are acquired and honed. We will write a custom essay sample on The Importance of Physical Education or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This is more important in a more sedentary era such as we live in today, a time when many children engage in less after-school play on their own and so need the concentrated activity a physical education program provides.